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Background

TKB is a family owned and operated sandwich shop in Indio, California. This is their story:

Starting the Business

TKB stands for the kid’s business and was always intended for the family to have a way to connect with people, provide for themselves and increase their business. Started in 1991, Athena and Paul started a sandwich shop with Athena’s authentic recipes for gourmet sandwiches. Brandon, Nathan, and Melina are the kids that have now taken over the business and been growing it steadily through the years.

They are used to repeat customers, both local and visitors to the town. Often they’ll get an influx of “regulars” during the Indian Wells tennis tournament nearby. They have seen success not only from their unique and delicious bakery sandwiches as well as custom desserts, but mainly through connecting with customers and establishing a familiarity quickly that keeps customers returning. They’re known for their customer satisfaction and always getting in front of their customers to create a fun and loving environment where people can have a good time!

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Their Perspective

The bakery started small and grew from such a small enterprise to one of the best rated deli’s across the nation. The success has always been unexpected, but welcome. The goal was never about growing the business to the size and capacity it’s at today, but instead to focus on individual connection. They’ve seen that their focus on their customer has made them a viral success, although with great sandwiches and top class cookies and baked goods. Their perspective is a focus on the good which perpetuates more and more good all around them and even returning to them.

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